Hyundai: Everyday Superheroes
Innocean for Hyundai
Web content for Hyundai’s Tucson Fuel Cell marketing campaign
Poster Posse Artists:
Salvador Anguiano, Orlando Arocena, Harlan Elam
For this campaign they launched a project called “Everyday Superheroes” and we were asked to take their “environmental heroes” and give them a super hero identity.
Jesse Woods is a lo-fi, folk, pop singer, songwriter and his latest album “Autoflower” drops on August 25th on Peso Records. The first song off the album is called “Smoke Machine” and not only is it amazing, but the video for it was done by Jeremy Pailler. The good folks over VICE did a very…