Shoes So Fresh


Innocean for Finish Line


In-store marketing

Poster Posse Artist:

Orlando Arocena


The “Shoes So Fresh” campaign, reflects the one-upping, hyper-competitive nature of sneaker culture. It’s a consumer ethic that strives to always have the newest, most-classic sneakers faster than everyone else. With this important statement, Finish Line supplies the the answer to the quintessential sneaker question, “Where can I get the latest and greatest shoes?”   This only requirement for each artists was a need to promote the idea of “Fresh,” the rest was left up to the individual. The styles were purposefully diverse to reinforce the range in sneaker-head culture.